The Challenges

A B2B SaaS company was running paid campaigns through Google Ads and tracking user behavior in GA4, but couldn’t reliably attribute conversions to specific campaigns. UTM inconsistencies, siloed platforms, and mismatched event data made reporting unreliable and decision-making difficult.

Solutions We Offered

We implemented a backend attribution solution that:

• Ingested raw data from Google Ads and GA4 into a centralized data warehouse
• Standardized and cleaned UTM parameters for consistency
• Rebuilt attribution logic to tie campaign data to actual sign-ups
• Delivered clear, accurate campaign performance insights via a reporting-ready dataset

The result: improved trust in marketing data, faster campaign optimization decisions, and a reliable foundation for future spend analysis and ROI tracking.